Win over Minds not Hearts: How marketing and sales can influence B2B buyers after they have already made up their minds
Dealing with potential customers who have made up their minds before even giving your product or service a chance is one of the toughest obstacles in B2B marketing and sales....
The Broken cycle of growth: How hyperfocus on significant cost-cutting is causing systemic decline in growth and market leadership
We’ve all heard the adage that you have to “spend money to make money”, yet more and more we are seeing a troubling cycle come about in the corporate world...
Optimizing talent during a recession
A recession is an economic downturn that lasts several months to a year. A recession begins when a country’s gross domestic product (GDP) starts to shrink. This can occur due...
Top 5 Reasons Why Pivoting and Investing in Revenue-Generating Activities as a Short-Term Goal Is Essential
In today’s hyper-competitive technology market, sales slowdowns, whether due to the economy or overcapacity in the market, are not uncommon. When the economy takes a turn for the worse, companies...
Optimizing for Post Traumatic Growth
On average, over 50% of our waking life is spent at work, building, refining and growing skills that increase our value for organizations and the world around us—this value and...