Investment in a brand’s ecosystem
Investment in a brand’s ecosystem creates a barrier to switching providers, and I’m no exception to this rule! Well, not yet anyway… The recurring issue of Xbox controller drift and...
Influencer Monetization Gone Wrong
Having a large following is the ultimate goal for influencers is a common misconception! While numbers may impress, it’s the quality of your followers that truly matters. Monetizing your influence...
Forget Game Theory!
FORGET GAME THEORY! Ask Yourself Chess or Checkers? You have to first analyze the game you are in! You may think you’re smart by playing chess (long-term strategy) while your...
AI-Powered FinTech Acquisition
Acquiring AI-powered FinTech startups can help large financial corporations (insurance, banks, accountants, and other financial businesses) scale their business faster. There are three reasons behind this: 1) FinTech startups are...
New isn’t always better! Don’t throw the baby out with the bathwater.
New isn’t always better! Don’t throw the baby out with the bathwater. Don’t get me wrong, while embracing innovation and progress is undoubtedly important, it’s essential to remember that there...
Is It Time to “Churn” Things Around? How Making Churn Your Goal Can Increase Revenue
We’ve all experienced the frustration of being led down a rabbit hole when trying to evaluate and improve platforms, products, and services and launching innovative marketing campaigns. The thing we...
Why ignoring empathy in #B2B storytelling could cost you your best deals!
In the world of B2B storytelling, empathy often takes a backseat. Many people who focus exclusively on industry experience, data, features, and benefits might inadvertently come across as arrogant. When...
Squirrel proofing your B2B success
Believe it or not, there’s a valuable lesson for hashtag#B2B companies hidden in this quirky well-greased pole stops squirrels scenario! Just like squirrels, competitors are constantly trying to steal your...
What folks believe B2B represents
Would you rather invest in a big fish in a small pond or a small fish in a big pond? While B2C companies may bask in the spotlight, B2B organizations...
Don’t Mistake Pseudo-personas for Authenticity
Don’t be fooled by an overwhelming increase in deceptive pseudo-personas they may give the illusion of a quick fix to your marketing and sales metrics, but when it comes down...