Great Leaders Drive Buses, Not Ferrari’s
Great leaders, like great bus drivers, have a destination in mind (vision), a schedule to keep (goals), and a team to get there with (employees). But unlike a top-notch driver...
Who is your target ICP, really?
ICP (Ideal Customer Profile) and Espionage? There’s a surprising link đź”— The CIA is renowned for its ability to collect information from a vast network of official and unofficial sources....
Early Adopters? Alpha Customers Rule the Jungle
Still, focusing on early adopters (Kong)? Find your alpha (GODZILLA)! Early adopters are the rockstars of the product lifecycle, right? Well, kind of. We hear a lot about “early adopters”...
Empathy Fatigue? Humanizing Brands Require Compassion
“Empathy = Humanizing Brands” is starting to feel…well, a little meh Are your customers experiencing “Empathy Fatigue”? We’ve all heard it a gazillion times “empathy” but let’s face it, empathy...
Fan First Marketing
Are ABM strategies and followers not converting fast enough? Frustrating, right? We’ve all been there, blaming yourself or the “terrible” ABM accounts you targeted. But what if the problem wasn’t...
Pepsi Throws Shade at Coke
Feathers gonna fly! Pepsi Max playfully poking fun at the hidden “OK” within Coca-Cola’s iconic “Coke” logo in its latest Aussie campaign! The message? → Why settle for average when...
Go-To-Market (GTM) Strategy: The Villains Analysis Approach
Unleash your dark side of business growth with “Villains” analysis! This isn’t just about knowing your direct and indirect competitors. It’s about identifying the doubts, negativity, and challenges that threaten...
Deliver Value Fast and Success Will Follow. Deliver Value With TTVD and Success Will Scale at Warp Speed.
From Klingons to Borgs, the ever-competitive space of business evolution demands a focus on the next generation of assimilation strategies (the good kind) for achieving fast scalable growth. But what...
A silent revolution is underway in the tech world driven by mass layoffs and it’s not #OpenToWork: ‘No Code Micro-SaaS’ is gaining momentum
Could this spell the beginning of the end for the pure market dominance of B2B and B2C SaaS market leaders? Once deemed invincible, SaaS giants are now facing a new...
The Illusion of Memory
Like Penn & Teller, I believe in the power of illusions, and you should too, here’s why ↓ Now, before you start thinking I’m suggesting we deceive our customers, hear...