Who is your target ICP, really?
ICP (Ideal Customer Profile) and Espionage? There’s a surprising link 🔗 The CIA is renowned for its ability to collect information from a vast network of official and unofficial sources....
Early Adopters? Alpha Customers Rule the Jungle
Still, focusing on early adopters (Kong)? Find your alpha (GODZILLA)! Early adopters are the rockstars of the product lifecycle, right? Well, kind of. We hear a lot about “early adopters”...
Empathy Fatigue? Humanizing Brands Require Compassion
“Empathy = Humanizing Brands” is starting to feel…well, a little meh Are your customers experiencing “Empathy Fatigue”? We’ve all heard it a gazillion times “empathy” but let’s face it, empathy...
Investment in a brand’s ecosystem
Investment in a brand’s ecosystem creates a barrier to switching providers, and I’m no exception to this rule! Well, not yet anyway… The recurring issue of Xbox controller drift and...
Influencer Monetization Gone Wrong
Having a large following is the ultimate goal for influencers is a common misconception! While numbers may impress, it’s the quality of your followers that truly matters. Monetizing your influence...
Adversity Can Be the Foundation to Better Results
Life is an unfolding adventure, brimming with moments of joy and hardship, unexpected changes, and unforeseen challenges. As we navigate this journey, we inevitably come across obstacles that put our...
The Effectiveness of a Plan in Training and Leading a Team
In any endeavor, whether it be in the world of sports, business, or personal development, having a well-thought-out plan is crucial to achieving success. This holds true when it comes...