When it comes to building high-performing brands and teams, chocolate and vanilla projects can coexist
Society has taught us to always choose either or (chocolate or vanilla ice cream 🍦), but why can’t we have both chocolate and vanilla ice cream 🍨 ? likewise, we shouldn’t have to always choose between chocolate or vanilla projects.
I happened to stumble across a panel discussion in which working on “vanilla” (plain, ordinary) projects is frowned upon, and we should only work on projects we enjoy “chocolate” (exciting, unusual) and ignore the rest.
However, when it comes to building high-performing brands and teams, chocolate and vanilla projects can coexist, and businesses across the value chain and the creator economy can benefit from both. True, it’s not all about the work, but it should also be about being good stewards and adding value to our clients, customers, and economy regardless of the type of the project.
In terms of Web3 and NFTs, decentralization will only increase our reliance on one another’s skillset, and the industry ecosystem as a whole, including the creator economy. As a result, the adoption of “smart contracts” and iNFTs (intelligent non-fungible tokens) will accelerate.
Businesses that do not plan ahead of time will be caught off guard because they must recognize that Web3, Web5 (here’s looking at you Jack Dorsey 😎), decentralization, and a push for privacy in which users have control over their data and not the platform will result in a shift to in-channel user engagement and marketing!
Product managers, product owners, and marketers who rely solely on behavioral insights obtained from browser-to-browser cookies will face massive challenges as we transition to Web3 (cookieless world), while server-side tracking will soon play a pivotal role in behavior tracking and user insights. Major platforms are investing, building, and focusing their business models on keeping customers in-channel.
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